UNIVERSITY OF TAMPA HOCKEY

CREATIVE DIRECTION

THE PROBLEM

The University of Tampa hockey team had never had visual identity all their own, instead opting to follow the same design style as the Spartan’s NCAA teams, despite being a club team and having the freedom to do whatever the wanted to.

THE PROCESS

I created a Spartan inspired pattern utilizing a hidden UT within for all digital & print spaces, offset strokes to create a sense of depth, & a strong athletic typeface. For merchandise, I highlighted the beautiful downtown skyline of Tampa, Florida & paired that with a custom logotype & hockey stick imagery.

THE PRODUCT

A visual identity the Spartans can call their own to be used digitally on social media & physically in print ads posted around campus & in merchandise to be sold at games.